"It was intended to reflect the stressful moments that can occur during the holidays in the Netherlands," McDonald's ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals ...

AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies. Central to this transformation is the pivotal ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

There’s a connection between DEI and ROI. Research suggests that more than half (54%) of consumers don’t feel culturally represented in online advertising, making them less likely to purchase from ...

Apple has begun selling its own advertising inventory for Apple News for the first time, Axios reported. Previously, the tech giant was relying on third-party vendors to sell ads within its News ...

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...

Netflix’s ad-supported tier has reached 94 million monthly active users across the world, up from 70 million last November. Engagement on each of those accounts is now 41 hours a month. The stats were ...

More than 70 percent of all viewing in the first quarter of 2025 came on ad-supported platforms, a new Nielsen report finds. By Rick Porter Television Business Editor An early promise of streaming ...

Registration is now open! What is Ad Meter? USA TODAY created Ad Meter in 1989 to gauge consumers' ...