Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...

Despite the climate emergency—2023 was officially the hottest year ever recorded—ads promoting high-carbon lifestyles and products are still common. For example, car makers spend millions more ...

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

Did a Netflix show wade too far into advertising in its second season? Many viewers found it distracting, even if some of it ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

Recently strengthened self-regulatory efforts to curb marketing of unhealthy foods and beverages to children still do not go far enough to “meaningfully protect” children, argue public health ...

Businesses spend millions of dollars on brand management and advertising in the hopes of making their products seem especially appealing in the eyes of consumers. To that end, ads can use puffery, ...