The rapid pace of technology development can be dizzying. In the professional services arena, technology is accelerating change in every department and practice and affects almost all roles and ...

CRM has traditionally been thought of as a tool, a piece of software, or even a glorified Rolodex. But if you look at how marketing technology has evolved over the years, it’s not just a CRM anymore.

In the dynamic world of marketing, where the digital and physical realms increasingly intertwine, experiential CRM emerges as a revolutionary strategy. This approach, centered on crafting immersive ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you are a marketing or customer relationship management (CRM) leader looking to execute ...

However, the analysts argued that with this move, Salesforce is moving deeper into automation capabilities, where it will ...

PARIS & NEW YORK--(BUSINESS WIRE)--Today, Tinyclues, a CRM Marketing Technology Company, released the results of a quantitative research study focusing on CRM Marketers. The State of CRM research ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

An underutilized customer relationship management (CRM) system--or one that cannot match its owner's expectations--will reflect poorly on both the vendor who sold it and the IT manager who authorized ...