By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Listeners love longer programming blocks, and they notice fewer commercials, shorter breaks and more music. Radio need not be all :60s. Thus says Clear Channel, summarizing one of the studies it ...

AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...

At the dawn of television, brands were the benefactors of magic. Suddenly, there appeared this box in your house, and when you turned it on, you could see and hear another human being in your living ...

Darren Foldes, Emmy-winning producer and partner at the commercial production company Sibling Rivalry, examines why California’s decision to expand tax credits for film and television while ...

Get ready for the most hilarious and memorable Super Bowl commercials of 2025! From celebrity-packed ads to bizarre marketing stunts, we're counting down the most entertaining and creative commercials ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--A new type of creative agency that’s using AI and machine learning to optimize the creative process launched today, on a mission to make advertising as ...

The Super Bowl is known for football, but what some people come to watch are the great and creative commercials. Super Bowl LVIII was the most-watched telecast in history, drawing 123.4 million ...

It has been virtually impossible not to feel overwhelmed in the face of recent gun violence in the United States. Like poignant moments in culture and politics before it, the issue of gun violence ...