Forbes contributors publish independent expert analyses and insights. I write about making a dent in entrepreneurial thinking. Startups operate quickly – at a speed driven by the urgency of a ...

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Customer development is arguably the most important component of a customer-centric company. It’s what happens after you’ve acquired the sale, and it’s how you retain the customer into a long, healthy ...

Editor’s note: This post is part of a series featuring excerpts from the recently published book, The Startup Owner’s Manual, written by serial entrepreneurs-turned-educators Steve Blank and Bob Dorf.

Printronix, the leading manufacturer of industrial grade printing solutions, announced that they are adding Arthur Verweij as their Global Director, Brand & Customer Development. Arthur is chartered ...

The Fall 2025 launch introduces agents, automation, and integrations with Alloy, Salesforce, Linear, and Gong, turning customer signals into real-time intelligence and action Product development has ...

LAS VEGAS—After completing its first full year as a standalone company, Everon is focusing on two customer initiatives in the coming months – a solid delivery process and the development of an app, ...

Customer experience is one of those buzzwords that has come to mean anything, everything, and yet nothing at all. Although hype-mongers and tricksters have co-opted customer experience, in truth, the ...

Understanding the product-market fit can make or break a company over its lifespan. According to a survey by CB Insights, 35% stated the lack of product fit as the reason for company failure. Hence to ...

When it comes to creating exceptional customer experiences, we often focus heavily on customer-facing strategies and tactics. But there’s a fundamental principle I’ve championed throughout my career ...