There’s a new icon in the WNBA. While she’s not on the roster, she does know how to work a runway and shut down a dance battle mid-court. Ellie the Elephant, the New York Liberty’s viral mascot, is ...

Life-sized or larger elephant representations abound around Tuscaloosa, saluting the University of Alabama's mascot.

The WNBA's New York Liberty game against the Washington Mystics on September 9 had more than basketball on the schedule. At halftime, Ellie the Elephant stepped into the spotlight with a tribute to ...

The elephant mascot at the University of Alabama seems incongruous to its nickname “The Crimson Tide” – just as Auburn’s tigers and “War Eagle” battle cry can be confusing. But like all legends, they ...

The visibility and momentum behind women’s sports are undeniable, but for marketers, this creates a new tension. As more ...

Ellie the Elephant, the adored mascot of the WNBA’s New York Liberty, gave an outstanding tribute to an icon on Sept. 9: the one and only Mary J. Blige. During a lively halftime performance at the ...

Ellie the Elephant isn’t just the zealous mascot for the WNBA’s New York Liberty — she’s a tastemaker and icon in her own right. Plush dolls in her likeness sold out immediately, and a wearable braid ...

The Golden State Valkyries' new mascot, "Violet", is finally here. On Monday, Golden State added a sassy raven to the WNBA's current mascot lineup, complete with glasses ― shoutout to those of us (me) ...