Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

In boardrooms, break rooms and Zoom rooms across America, something powerful and surprisingly simple is reshaping leadership, ...

This week, we’re all talking about Super Bowl commercials, especially the funny ones. Marketers leaned heavily on humor this year, from Lindsay Lohan visiting the gym to grabbing the last potato chip.

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...

Did you hear the one about a funny ad winning at Cannes? Neither did we. In fact, during last week’s virtual Cannes Lions festival, only one obviously humorous ad took home a key prize. This was the ...

Feb 9 (Reuters) - An unprecedented number of star-studded commercials will battle for attention during Sunday's Super Bowl airing on Fox (FOXA.O), opens new tab, as brands focus on getting laughs in a ...

The Las Vegas Convention and Visitors Authority is returning to humorous storytelling with next week’s debut of a multimillion-dollar consumer advertising campaign to boost tourism. The LVCVA board of ...

Following a string of successful Super Bowl ads in recent years that have featured celebrities while reinforcing Alexa’s capabilities and making viewers laugh, Amazon’s Alexa is returning to the Super ...

I’ll be glad when the Medicare open enrollment period ends on Dec. 10, bringing a merciful pause to the flood of ageist television ads that saturate the airways each year at this time. The worst are ...

Tech company Astronomer took Gwyneth Paltrow on for their new video, days after their former CEO Andy Byron and HR executive Kristin Cabot were caught in an embrace on a viral kiss cam at Coldplay’s ...