Hallmark, Bravo, Lifetime and the Female Casual Gamer: Ad Buyers, Look Out for the Crossover Between Women’s Mobile Gaming and TV Viewing Habits

With the rise of "cozy gaming" culture, more gaming companies are developing titles and products specifically targeted at ...

NASCAR and Night launch NASCAR 25 Creator Series in celebration of NASCAR 25

NASCAR and Night, a next-gen media and entertainment company, launch NASCAR 25 Creator Series in celebration of NASCAR 25.
MediaPost

Samsung Targets Casual Gamers With Smart TV Gaming Channel

In an effort to convert passing viewing into playable game sessions, Samsung plans to integrate an interactive ad-supported gaming channel hosted by GameLoop on its smart TVs and devices via the ...
adexchanger

Big Platforms Are Embracing Gaming, But Ad Spend Still Lags

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...