At today’s Google Marketing Live, Google announced several new generative AI advancements for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs. Google ...

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024. Updates also focused on creatives, data and giving the consumer what they want straight ...

At its Google Marketing Live event today, the tech giant announced that it’s launching Product Studio, a new tool that lets merchants easily create product imagery using generative AI. Brands will be ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

Google will roll out generative AI for Google Ads Performance Max and a new Google Product Studio. The company announced these two recent changes at Google Marketing Live, in addition to all the other ...

Product Studio can remove backgrounds, generate scenes, and improve the quality of low-resolution images. Product Studio can remove backgrounds, generate scenes, and improve the quality of ...

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...

Google today rolled out a new feature that automatically uses businesses’ marketing content to enhance their visibility across Google products. All merchants will be automatically enrolled in the ...

Stagwell is upgrading its marketing cloud with generative artificial intelligence (AI) through a new pact with Google Cloud and SADA, one of Google’s premier partners, according to a news release.

As part of a much broader push into AI-powered data and analytics products aimed at the ad industry, Google today unveiled plans for a new marketing mix modeling platform that will be offered to ...