If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

It comes down to a variety of things: technological, strategic, cultural and psychological. But all rolled up, there are four ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search marketing has changed immensely in the last two years. Since OpenAI made ChatGPT ...

The search giant becomes the biggest name yet to generate an ad entirely with its Veo 3 and other artificial-intelligence tools.