NBC is returning to the sport after decades on the sideline, and streaming power player Amazon is joining the fray as key ...

Sports betting companies spent $52.1M advertising during televised NBA games last season, according to data provided to SBJ ...

As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have already snapped up much of the available in-game inventory for the 2025-26 season ...

An AI-generated ad for Kalshi, where you can bet on real-world events, aired during an NBA Finals game. PJ Accetturo, a self-described AI filmmaker, described his process for creating the ad. Here's ...

Cooper Flagg will make his regular-season debut on Wednesday and a new Gatorade ad voiced by Dirk Nowitzki sets the tone.

Squish them together into one sprawling 12,338 square-mile mass, and the 77 counties that make up the blended Indianapolis and Oklahoma City markets would yield a grand total of 1.99 million TV homes, ...

Dallas Mavericks rookie Cooper Flagg wasn't able to step up for an injured Anthony Davis by leading his team to a win ...

While ESPN is a familiar network with familiar personalities, NBC is broadcasting games for the first time since 2002, and ...