NBA announces multi-platform streaming offering and exclusive content on NBA starting Oct. 15, all accessible via the NBA App.

The NBA and Cosm, the entertainment company that’s reinventing the sports bar with what they like to call “shared reality,” announced Thursday an extended partnership to air live NBA games in

PHILADELPHIA —Comcast’s Xfinity has unveiled a suite of new features, including Create Your Own Multiview, for last night’s start of the NBA season that transform how fans find, follow and watch every game.

– Xfinity to Deliver a Seamless NBA Viewing Experience Through an Innovative, Personalized Platform –