Taylor Swift has made many women interested in the NFL. Here's how the league and advertisers are hoping to convert them to dedicated fans.

The National Football League and lululemon today announced an elevated apparel collection for fans of all 32 NFL teams ...

lululemon teams up with the NFL for its first-ever fan apparel collection. The line features popular lululemon styles ...

Lululemon has partnered with the NFL and Fanatica Inc. for its first apparel collection featuring all 32 teams, the brand and the league announced Monday. It marks the first time the retailer has ...

Lululemon is getting in the game. The athleisure brand announced it has teamed up with the NFL for a new apparel partnership ...

The new line marks the first time lululemon has ever partnered with the NFL—or any league, for that matter—and it's exactly ...

First-ever NFL x Lululemon line landed Oct. 28th; buy at NFLShop, Fanatics, and select team stores (Lululemon stores may ...

For the past few years, the National Football League has focused more of its licensed-merchandise strategy on its 85 million -- or 45% -- of fans who are women. Now the league is launching its biggest ...

Lululemon and the National Football League are teaming up to release an apparel collection for fans of all 32 NFL teams. The ...

The NFL collaborated with lululemon to create an officially licensed line of loungewear for all 32 teams, including the ...