Nike's shift from 'Just Do It' to 'Why Do It?' reflects America's cultural embrace of hesitation over action, marking a ...

Peanut butter and jelly. A T90 sneaker in a cheeky, borderline offensive volt colorway. Palace and Nike. Some things just ...

NKE doubles down on athlete-led storytelling to reignite its brand and reconnect performance, culture and consumer passion.

Celebrating women across sport and art, the collaboration stands as a symbol of power, a force of discipline, and creativity ...

One of football’s biggest names is fronting a new wave of technology, as Nike unveil the new ‘Nike Mind’. The Swoosh are stepping into the future to help their athletes gain complete body and mind ...

Five months after unveiling a new pair of signature Saquon Barkley cleats, Nike leaned on the reigning and defending NFL ...

The University of Montana opened applications for year four of Nike N7 campaign that honors Native culture and heritage in ...

SAN FRANCISCO -- Though Nike has faced heavy criticism and calls for boycotts for its ad campaign featuring Colin Kaepernick, the company's online sales in the days following the campaign's release ...

WTA World No.1 Aryna Sabalenka has carved out her space in a sport synonymous with fashion. Now, the four-time Grand Slam champion is going even further in a futuristic Nike marketing campaign that ...

NEW YORK -- Clutching his young daughter in his arms, LeBron James said on Tuesday that he "stands with Nike," a clear reference to the company's Colin Kaepernick ad campaign. The basketball superstar ...