For decades, Nike Inc. told its customers to Just Do It. Now its designers, engineers and scientists have their own mantra: “Create epic s--t.”That mandate comes straight from their new boss, who has ...

On the heels of WNBA power couple Courtney Vandersloot and Allie Quigley’s Pride-inspired sneaker drop, celebrated gymnast Jordan Chiles partners with the sportswear giant on a custom pair of Nike V2K ...

Nike has told its players to stop wearing customized cleats during games or it will terminate their endorsement deals, TMZ Sports reports. Several players have received letters from Nike warning them ...

Tyler Herro took to the court wearing a pair of Nike Sabrina 2s customized to look like Air Yeezys, but he didn’t enlist a high-priced customize to make it happen. Instead, he used Nike By You, the ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...

If you've been itching for a custom pair of kicks, then you'll want to take note of Nike's latest announcement. This month, the athletic company will open Nike Makers' Experience at the Nike By You ...

Now that Nike has the NBA apparel deal, the brand has the ability to use official team logos on footwear. To date those kind of treatments have been sparing—Kevin Durant released a Warriors-themed ...

Nike recently filed suit in Federal Court in the Southern District of New York claiming trademark infringement and unfair competition by its former licensee, S2, Inc., owned by a popular shoe ...

When the Brand You Wear Becomes the Space You Train InI’ve spent close to two decades on gym floors teaching movement, ...

The kicks are Nike's newest version of its Wemby-inspired GT Hustle 3, and they come with scream-worthy details.

A March 5 Instagram post (direct link, archive link) makes claims about how several businesses responded to the Israel-Hamas war. “Nike custom made Israeli shoes for a settler to show their support of ...

Moore is responsible for the majority of Nike’s iconic ads and designs from the 1980s and several classic Adidas looks.