When the Brand You Wear Becomes the Space You Train InI’ve spent close to two decades on gym floors teaching movement, ...

For decades, Nike Inc. told its customers to Just Do It. Now its designers, engineers and scientists have their own mantra: “Create epic s--t.”That mandate comes straight from their new boss, who has ...

Nike Inc. NKE late Tuesday announced a series of executive appointments, including a new design chief, aiming to boost the brand’s appeal. The footwear and apparel retailer said that John Hoke, a ...

Step into the future with Nike’s most advanced shoe yet, designed to improve focus, reduce fatigue, and adapt to your every ...

Exoskeletons are about to transform human mobility. And step one for Nike is building the technology into a shoe.

Moore is responsible for the majority of Nike’s iconic ads and designs from the 1980s and several classic Adidas looks.

Nike has released early designs of a battery-powered anklet that adheres to a person's lower leg to give them a motorised ...

For decades, Nike has been synonymous with sport. Its legacy was built on the track, fueled by global basketball icons, and extended through innovation in running, training, and beyond. In 2025, that ...

A few days ago Nike surprised the sneaker world when they suddenly announced that they had entered into a new partnership with the iconic toy brand, LEGO Inc., and now, the swoosh brand is turning ...

Nike gave me my first indoctrination into design. Before entering global footwear, I had an impression that designers were the ones with the cool clothes, coming in late at 10 a.m., hitting the best ...

When Michael Jordan entered the NBA in 1984, few could have imagined that his sneakers would change the entire sports ...

Memphis Grizzlies guard Ja Morant is competing in his seventh season in the league. On X on Wednesday, he put sneaker fans on ...