There are a lot of brands that boast about their American heritage, even if they're only a few decades old. Then there's Stetson. The quintessential Western brand was founded in 1865 by John B.
The Stetson Hatters bring one of the most unusual mascot names in college sports to the NCAA men's tournament. In a field with Peacocks, Zips, Lopes and, uh, Beach, that's an accomplishment. And, yes, ...