There’s a remarkably simple and consistent formula hidden within the success of many of the most profitable brands in the world. To recognize the formula, first consider which brands come to mind when ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

WALNUT CREEK, Calif.—Mace Security International is ready to expand the role of what a security company can do for its dealers. According to Mace CEO Dennis Raefield, three new hires, the acquisition ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

Competitive advantage is touted as the key success factor for any business, but for a small business in the Ozarks, the process of bringing your advantage into focus takes time to fully develop.

Product pricing has been an age-old challenge for business leaders: How do you maximize revenue growth without alienating customers? Previously, leaders relied on traditional methods such as cost-plus ...

Arguably, one of the most important aspects of growing your business is your marketing strategy. With an effective marketing plan in place, you’ll be able to flesh out such things as potential new ...

Opinions expressed by Entrepreneur contributors are their own. A wise man once observed, “In business there are only two things that matter. These are reality and perception. However, reality only ...

To continue reading this question and the solution, sign up ... it's free! how can you leverage your strengths to exploit your competitors' weaknesses? how can you make your weaknesses into strengths?

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. There are several reasons a presale is worth your time ...