Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Faculty in our department are engaged in cutting-edge research across all areas of Psychology and our department is home to multiple first-class resources and facilities that enhance the research and ...

Since the early years of this century, it has been commonplace for computerized analyses of athletic statistics to guide a baseball manager’s choice of pinch hitter, a football coach’s decision to ...

Post by Dr. Andrew J. Martin, School of Education, University of New South Wales, Australia Generative artificial intelligence (AI) is kicking up a storm in universities, colleges, and K-12 schools.