Exchange 4 Media

Sony SAB rebrands positioning; moves away from being a comedy channel

Sony SAB, a Hindi GEC owned by Sony Pictures Network India (SPNI), has changed its positioning from being a comedy channel to a living room brand. The move is aimed at establishing Sony SAB as a ...
The Financial Express

Sony SAB launches digital campaign #HameshaKaHiKyun to promote its show ‘Vanshaj’

Sony SAB has launched a digital campaign #HameshaKaHiKyun for its new show ‘Vanshaj’. The campaign highlights the fact that only 15% of board members in Indian family businesses are women, and the ...
The Financial Express

Prashant Bhatt joins Sony SAB as the new programming head

Sony Pictures Networks India has appointed Prashant Bhatt as head – programming, Sony SAB. In his new role, Bhatt will be spearheading the content and programming division for the channel and will be ...
Koimoi

From Baalveer Returns To Bhakharwadi, Sony SAB REVEALS The Release Date Of Fresh Episodes

Sony SAB – India’s leading Hindi General Entertainment Channel is all set to air fresh episodes of their shows starting July 13, 2020. The channel’s brand philosophy of ‘Khushiyon Wali Feeling’ has ...
Best Media

Sony SAB moves away from comedy in a massive rebranding exercise

Moving away from being a comedy channel where there was lightheartedness, frivolity, and fun, Sony SAB announced Thursday that it is undergoing a massive rebranding exercise. With this, Sony SAB aims ...
Exchange 4 Media

Sony SAB to telecast comedy show ‘Jijaji Chhat Parr Koii Hai’ in new avatar

Block your calendars, set your alarms and get ready to welcome the madness and quirks of Sony SAB’s Jijaji’s world once again as the show returns in a brand new avatar with an intriguing new title ...
Best Media

Sony SAB to present season 3 of its superhero franchise 'Baalveer'

Sony SAB has announced the return of its superhero franchise, ‘Baalveer’. Actor Dev Joshi returns to portray the character in a new season that promises more action and drama. The show will also star ...
Koimoi

Sony SAB’s Bhakharwadi’s 7-Year Leap! Here’s EVERYTHING To Know About It

Time flies and life goes on. Sony SAB’s Bhakharwadi will soon be witnessing a 7-year leap and yes, a lot is all set to change in the course of 7 years. Sony SAB is taking its viewers to a whole new ...
AFAQS

Sony SAB bolsters Its brand and content strategy to cement its position as a living room brand

Moving away from being a comedy channel where there was light heartedness, frivolity, and fun, Sony SAB is at an important stage of evolution as it becomes a channel that tells stories which resonate ...
Mint

Sony SAB extends ‘living room’ brand policy to tackle new tariff order

New Delhi: In an effort to battle the evolving broadcast environment in India post the implementation of Trai’s new tariff order, Sony SAB, the pay television channel part of Sony Pictures Networks, ...
Bollywood Hungama

Shaalien Malhotra, Kaveri Priyam, Kunal Karan Kapoor, Diljot Chhabra, Aditya Deshmukh and Simple Kaul to star in Sony SAB’s Ziddi Dil – Maane Na

Presenting an interesting storyline, exuberant cast and crew, Sony SAB, and Sunshine Productions is all set to bring a delightful new romance-driven, youthful show – Ziddi Dil – Maane Na. With the ...
moneycontrol.com

Sony SAB launches Ufff… Yeh Love Hai Mushkil with Shabir Ahluwalia and Ashi Singh

Sony SAB's upcoming rom-com family drama Ufff… Yeh Love Hai Mushkil is expected to bring a new mix of charm and chaos to prime-time television. The channel, which is well-known for its joyful and ...