The Impact of Sports-Related Themes / Celebrities As shown below, of six ABX “KPIs that Count,” the sports-themed ads scored ...

OPINION: Sports betting isn't going away, but slick advertising and amoral actions by MLB and the NCAA could contribute to a ...

The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead its advertising effort. By Alex Weprin Senior Editor Fanatics, the Michael ...

As America’s sports world remains locked in an ongoing culture war over the presence of trans athletes in women’s sports, this year’s Super Bowl ad slate became a battleground. Two commercials in ...

Within residential connectivity platforms, which includes Comcast’s domestic broadband and wireless services, advertising ...

Tennessee head coach Josh Heupel is becoming a topic of interest for athletic directors who need a new college football coach ...

A sports brand went viral on Monday and Tuesday after promoting an ad calling for the protection of women's sports. XX-XY Athletics founder and CEO Jennifer Sey promoted a new ad on Sunday ahead of ...

Leading up to the upfront, Disney will also host its annual global tech and data showcase on Jan. 7, which offers a look at ...

The NBA has found itself at the center of an illegal gambling ring this week. On Thursday morning, Portland Trail Blazers ...

Texas athletic director Chris Del Conte addressed a report from last week suggesting Steve Sarkisian had interest in the NFL.

Texas Tech mega booster Cody Campbell has once again made waves in college athletics, this time not with a donation or facilities project, but with a message. Campbell produced a commercial promoting ...

As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56% When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...