SEO used to be all about keyword stuffing and link building. However, as search engine algorithms grow more sophisticated, more and more factors contribute to effective SEO. Directly and indirectly, ...

Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve search visibility. The ...

Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. Semantic HTML gives meaning and structure to web ...

Google updates often drive fear into the hearts of every SEO and marketing team across the globe. The most recent update in July 2021 has certainly rocked everyone's world, yet the focus is still on ...

As search algorithms evolve, backlinks continue to play a defining role in online visibility – according to a Backlinko study analyzing 11.8 million search results, pages ranking first on ... online ...

Google's Danny Sullivan said on Friday, "We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor." He added, "But to reiterate we look at many things not one ...

The mere mention of math can bring back haunting memories of unfinished exams and complex equations. But what if I told you that the math we’re about to explore confirms a lot of what you already ...

Google's John Mueller said it again, he said on LinkedIn, "We've been pretty clear that Core Web Vitals are not giant factors in ranking, and I doubt you'd see a big drop just because of that." Google ...

Google’s almighty search algorithm is one of our generation’s most heavily guarded secrets. Like the recipe for Coke before it, it’s been instrumental to the company’s ongoing success, even in the ...