Learn how to write an executive summary. This guide shows you why to write it last, tailor it to your audience, include ...

Writing a thorough business plan is a necessary if tedious part of starting a business. But it’s not just for the startup phase. It’s also a good practice for existing businesses to review their ...

When it comes to planning, Luan Wise is somewhat of an anomaly – in that she actually enjoys it. “It’s my favourite part of marketing because it gives me time to think,” she says. “You often don’t get ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There's a saying that “The single biggest problem in communication is the illusion that it ...

It pays to plan. Entrepreneurs who write business plans are more likely to succeed, according to our research, described in an earlier piece for Harvard Business Review. But while this might tempt ...

To prepare students to write a critical summary for their upcoming essay assignment; to apply note-taking skills previously assigned for homework; to give students practice offering peer feedback; to ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...