The Army is turning to TikTok-famous soldiers to pump up recruiting — but it hit a snag

The US Army is experimenting with an unfiltered approach to a yearslong recruiting slump: letting TikTok influencers sell ...
Yahoo

The Army Recruiting Ad Featuring a Soldier with 2 Moms Just Got Harder to Find. Here's Why.

The Army has delisted its advertising campaign titled "The Calling" on YouTube, making it harder to find the videos on the platform. The 2021 effort to court potential applicants from LGBTQ+ and other ...
Defense One

Army Retention on Track, Even as Recruiting Struggles

When Tobey Whitney joined the Army at 32 after 9/11, he expected to serve just four years. But after two decades and three deployments to Iraq, Sgt. Maj. Whitney is still in uniform, part of a broader ...
Government Executive

Army recruiting: better than last year, still short of goal, officials say

LONDON—U.S. Army recruiting is adding about 20 percent more new soldiers than last year, the commander of the Army’s Recruiting Command said Friday, although it is still likely to fall short of its ...