Switching CRM requires identifying current problems, researching alternatives, data migration, team training and ...

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track in-progress deals, and identify additional sales opportunities.  Salesforce ...

Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

You no longer have to land someone famous as a brand ambassador to get people talking about what you’re selling—a dedicated ...

AI personas open the door to smarter marketing, stronger customer relationships and faster innovation across the franchise ...

Entrepreneurs know firsthand that running a business in today’s world feels anything but small. The details and deadlines can ...

The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each […] ...

Adobe is positioned to benefit from AI, leveraging Firefly and seamless integration to strengthen its creative software moat. Click here to read my analysis.

PRESSADVANTAGE – Blue Interactive Agency, an established leader in digital marketing innovation, is establishing a new standard for performance-driven marketing through artificial intelligence.

CRM leaders can't scale AI impact until frontline users trust it. Here's how to shift from skepticism to success.

However, the analysts argued that with this move, Salesforce is moving deeper into automation capabilities, where it will ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...