Using the right customer relationship management (CRM) system for your business can increase efficiency, communication, ...

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track in-progress deals, and identify additional sales opportunities.  Salesforce ...

Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

AI personas open the door to smarter marketing, stronger customer relationships and faster innovation across the franchise ...

The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each […] ...

Adobe is positioned to benefit from AI, leveraging Firefly and seamless integration to strengthen its creative software moat. Click here to read my analysis.

PRESSADVANTAGE – Blue Interactive Agency, an established leader in digital marketing innovation, is establishing a new standard for performance-driven marketing through artificial intelligence.

CRM leaders can't scale AI impact until frontline users trust it. Here's how to shift from skepticism to success.

However, the analysts argued that with this move, Salesforce is moving deeper into automation capabilities, where it will ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, and Hybrid Interaction, the iGaming CRM and Gamification agency ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...