Another new development in the ongoing antitrust lawsuit by 23XI and Front Row Motorsports against NASCAR could push things closer to a settlement. A ruling Tuesday provided a clear market definition ...

Myths are often embedded in the social fabric of modern life and guide policy decisions, justify public spending, and help people and institutions maintain power and legitimacy. And the myth that ...

NASCAR’s representative was its chief brand officer. This event was crafted by Motorsport.com sister brand, Autosport, and ...

A panel of four came to the Dodd Center for Human Rights as part of the center’s Sport and Human Rights summit to discuss gender in sports and how issues relating to the subject connect to human ...

In a world that’s only getting noisier and busier and more fragmented, sport is one of the few modern experiences that makes audiences just…stop. Focus. Feel. And come together. The numbers speak for ...

AMC Networks will land on the company's genre-based streaming package; Gray Media's Gulf Coast Sports is available to satellite and streaming customers.

When the Chicago Sports Network launched one year ago, the White Sox were coming off the losingest season in baseball history, the Bulls and the Blackhawks were starting preseason play with dim ...

Sports marketing is one of the hottest fields in business right now. Here's who's hiring, where, and what they're paying.

(Reuters) -Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which rivals have stolen market share and high ...

Audacy and MOGL announced a strategic partnership to expand sports marketing opportunities through Name, Image and Likeness (NIL) sponsorships. The collaboration enables brands to integrate athlete ...

Phoenix-based Avnet Inc. has entered into a sponsorship deal with the Arizona Cardinals, expanding the technology distributor and solutions provider’s marketing and community relations efforts through ...