Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3).

Google Creative Lab co-founder Robert Wong told The Wall Street Journal that Google doesn’t plan to start making every ad with tools like Veo 3, but consumers don’t really care if ads use AI anyway.

On a podcast, Google’s Robby Stein says to expect “new and novel ad formats,” but the company is still figuring out how ...