NBA 2K League Relaunches as ‘Entertainment Universe’ Featuring NBA Players, Content Creators; Take-Two CEO Reframes Esport as ‘Competitive Situation Within …

A revamped version of the esports league tied to the “NBA 2K” video game franchise launched Monday with a new focus on ...

NBA Take-Two Media Reboots 2K League, With YouTube Creator Jesser as Honorary Commissioner

NBA Take-Two Media, the joint venture between the pro basketball league and video game giant, is ready to pull back the curtain on its plans for a rebooted NBA 2K League, a reboot that puts content ...
Reuters

NBA, WNBA extend partnerships with 2K video game

June 13 - The NBA and WNBA agreed in principle to terms for a multi-year global partnership expansion with the 2K video game, the leagues announced on Friday. Also, 2K agreed in principle to terms to ...
National Basketball Association

NBA, NBPA and 2K agree to extend multiyear partnership

In addition, 2K has also agreed to extend its longstanding relationships with the NBA G League and USA Basketball. Official release NBA 2K26 Summer League, taking place in Las Vegas from July 10-20, ...