Unlike a super shoe, Project Amplify isn't about making people quicker. But I'll be damned if it isn't fun to run fast.

Tennessee Collegiate Academy is a new Memphis-based prep basketball program joining the premier Nike EYBL Scholastic league .

Check out the all new PLAY hub with puzzles ... first high school season with Nike EYBL Scholastic basketball How freshman QB ...

Check out the all new PLAY hub with puzzles ... This summer, he saw his stock rise after a successful Nike EYBL season with ...

NIKE Inc.’s NKE renewed focus on athlete-led storytelling reflects its effort to re-anchor the brand in authenticity and ...

Nike baseball commercial features an organist who is very familiar to Mariners fans originally appeared on The Sporting News.

Nike has been working on some strange new ideas. The first is a pair of shoes that activate your mind body connection through ...

Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step ...

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

Nike's new innovation, Project Amplify, is a robotic-powered footwear system for running and walking. And though it looks cool, it might still be a while before you can try it out for yourself.

Nike dropped three "Eliud Kipchoge" colorways of its most popular running shoes for the 2025 New York City Marathon.

Antetokounmpo, a star on the court, and Kemper, a star on the screen, are teaming up on a couple of new holiday commercials ...