Nike is selling the "very comfortable" Air Max 2017 men's sneakers for only $115, a substantial discount off the original ...

If you've ever wished your morning jog came with pedal assist, Nike's one step ahead of you. The company recently unveiled ...

In a retail landscape trying to cater to millennials and Gen Z, experiential retail has become both buzz word and synonym for "good retail," and some sectors are better poised to adapt to that trend ...

Although the Cavs lost to the Sacramento Kings, James ushered in a new era in the NBA. And Nike is celebrating the anniversary with a new colorway for the LeBron XXIII signature shoes. Available for ...

Most launches tied to the Kobe name do. If you want a pair, plan to be online before the 10 a.m. drop time. Cozy meets the court in Nike’s new Air Jordan 4 “Cozy girl” Hemp shoes This is how you can ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

A year and half after Nike closed its downtown Portland store at 638 S.W. Fifth Ave. for renovations, the company is about to reopen the space.

From puffer jackets to best-selling kicks, our commerce editors round up their favorite things to buy from The Swoosh in 2025 ...

An award-winning New York-based designer known for her sculptural dresses, Melitta Baumeister is taking on sport in ...

Nike's new innovation, Project Amplify, is a robotic-powered footwear system for running and walking. And though it looks cool, it might still be a while before you can try it out for yourself.

Generative AI excels at certain aspects while humans excel at others, and the best in-store experiences will combine the two.

Thieves in Florida cut through a mall’s concrete roof and made away with at least $40,000 worth of sneakers, local deputies ...