When Nike (NKE) elevated longtime company veteran Elliott Hill to CEO in September 2024, shares jumped in after-hours trading as investors bet on a "return to roots" in performance product and ...

Finding a waterproof trail running shoe that doesn't bulk up the weight or become hot in warm weather can be a challenge, is Nike's Pegasus Trail 5 Gore-Tex the answer?

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Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

Researchers are questioning whether the very features that are meant to boost performance may actually increase the risk of ...

The Nike LD-1000's heritage-driven aesthetic gets dialed all the way up with this refined new take designed to only get ...

We break down every current golf shoe from the world's biggest sportswear manufacturer to help you pinpoint the right model ...

The arrival of the Mind 001 and Mind 002 represents the debut of the Nike Mind platform, a complex system of science, ...

On the horizon of a blockbuster cricket summer, these legends haven’t just mastered the sport, but proved to be champions in ...

Two years ago, Portland running store Foot Traffic didn’t sell Nike shoes. Today, it’s not just selling Nike shoes. It also will host a watch party and a post-race celebration with Nike this weekend ...

CEO Elliott Hill reported tangible progress driven by "Win Now actions that focused our team on our culture, product, brand marketing, marketplace and our ground game." He emphasized momentum in ...