Whether she's dressing for the red carpet or to run errands, Rihanna continually provides style inspiration for her fans. For a last-minute shopping trip on Halloween, the "Diamonds" singer paired ...

Strict transfer spending rules that are linked to income are forcing English Premier League and European clubs to chase high ...

Introduction: Building Share of Voice Metrics As a Product Manager at one of the largest ad platforms, I built Share of Voice (SOV) metrics and experiences. These tools showed advertisers how often ...

Revenues at the retail and licensing division of FC Barcelona — which charges fans £320 for a shirt with teenage star Lamine Yamal’s name in a limited edition font on the back — rose 55 per cent to ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

Puma's new CEO set out his turnaround plan on Thursday, saying the German sportswear brand would discount less, improve ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

The Ball State soccer team is in the semifinals of the Mid-American Conference Tournament and faces No. 1 seed Western Michigan at 4 p.m., on Tuesday at ...

Real Madrid vs Barcelona Prediction, Betting Pick, Latest La Liga Odds for El Clasico Two of La Liga's giants, Real Madrid and Barcelona, lock horns at the Santiago Bernabéu, with the hosts looking to ...

Puma isslashing its workforce following a sharp decline in sales. The German sports brand is cutting 900 jobs, 13% of its global workforce.

I've evaluated outdoor and fitness equipment for over five years. In my role as Forbes Vetted gear editor, I spend countless hours on my feet each day, testing footwear, training for big adventures ...