A traditional organization achieves efficiency and control of work by division of labor. Employees or departments carry out work in one business area, such as design, marketing or production. New ...

When you are running a small business, it is easy to look at chains like McDonald's with disdain, but there is a lot that you can learn from their success. Part of the success enjoyed by McDonald's ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

The "bioMerieux SA (BIM) - Product Pipeline Analysis, 2025 Update" has been added to ResearchAndMarkets.com's offering. This report is an invaluable resource, providing data, thorough analysis, and ...

In the early days, my company sold one product. Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining ...

Opinions expressed by Digital Journal contributors are their own. Product marketing is more complicated than ever in today’s cutthroat environment, requiring creative thinking and quick thinking to ...

How are generative artificial intelligence (GenAI) tools being integrated into consumer product companies? Do they improve product development, marketing strategies, and customer service? How do they ...

Product Lifecycle Management (PLM) is a critical facet of business strategy that guides a product from inception through to its eventual withdrawal from the market. The concept of PLM recognizes that ...

'Tis the season for businesses to connect with customers and drive revenue. However, your marketing strategy requires more than just festive cheer to capture shoppers' attention and foster brand ...