Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...

The process of using multiple search inputs (text, voice, video, photo) is called multimodal search, and it’s one of the most natural ways we query and look for information.

News about the job market these days is as discouraging as it is omnipresent. It seems as if every headline, podcast and social media post hits the same note: Things are bad. I don’t want to join ...

The next phase of search demands balancing optimization for both humans and AI agents while holding firm to core SEO ...

Today’s job market is deeply challenging for those seeking work, requiring job seekers to be more efficient and effective ...

B2B marketing leaders face a harsh reality: Buyers aren’t searching for information the way they used to, but most marketing teams are optimizing as if they are. Even as organic traffic declines, many ...

SEO keeps evolving faster than most of us can handle. If you’re finding it hard to keep up with all the changes in search, you’re not the only one. I’ve talked to dozens of marketing teams this ...

Artificial intelligence and machine learning are transforming the SEO landscape, requiring professionals to adapt their keyword strategies, content creation and user engagement techniques in response ...