Stetson is going younger — and wider — with its new fragrance launch. Called Stetson Legend, the fragrance includes notes of upcycled cedarwood, vetiver and wild desert sage. It retails for $39.99 and ...

Although Luke Grimes has officially retired the Stetson brimmed hats he wore as Kayce Dutton on HBO’s “Yellowstone,” whose fifth and final season comes out in November, he isn’t done with the iconic ...

Luke Grimes is channeling Kayce Dutton in a new cologne campaign. The "Yellowstone" star recently became the face of Stetson Original fragrance, calling the partnership "really organic." "The Stetson ...

NEW YORK--(BUSINESS WIRE)--Scent Beauty, Inc., the industry's leading emerging omnichannel beauty platform, is proud to announce the launch of Stetson Legend, a new luxury fragrance targeting the next ...

Luke Grimes may have been born and raised in Ohio, but he now calls Montana home. It didn’t take long for Grimes, who plays Kayce Dutton, the son of patriarch John Dutton, in the hit Paramount series ...

Shania Twain is the latest music superstar to toss her scent into the fragrance market. By Billboard Staff Shania Twain is the latest music superstar to toss her scent into the fragrance market. The ...

Created in collaboration with Scent Beauty, Stetson Spirit ushers in a new era of Stetson men. Model: Dusty Lachowicz For Ford Models Stetson and Scent Beauty Launch Stetson Spirit To Celebrate the ...

NEW YORK--(BUSINESS WIRE)--Stetson, a name synonymous with rugged sophistication and timeless style, is proud to announce the launch of the brand’s latest men’s grooming line, Stetson Spirit. This ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The partnership was a natural fit considering Grimes’ own ...