NEW YORK, May 29 (Reuters) - Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant financial investment in a women's professional ...

Courtesy of Ole Miss Rebels Softball. OXFORD, Miss. – Ole Miss softball graduate Aliyah Binford has joined the professional softball ranks, signing with the Athletes Unlimited Softball League (AUSL) ...

Major League Baseball will make a strategic investment in the newly launched Athletes Unlimited Softball League, the league announced Thursday. The deal marks MLB's first comprehensive partnership ...

The Oklahoma City Spark begins its third season Sunday with the opening of a four-game home series against the New York Rise at Oklahoma Christian’s Tom Heath Field in Edmond. It’s the first of eight ...

Major League Baseball is branching out. It's investing in women's softball. It's an acknowledgement of the popularity of women's sports in the U.S. and could help jumpstart a sustainable league. As ...

Analisa Novak is a content producer for CBS News and the Emmy Award-winning "CBS Mornings." She specializes in covering live events and exclusive interviews for the show. Analisa is a United States ...

Correction: The original version of this article incorrectly stated that Will Oldham is a volunteer assistant coach for UCLA softball. In fact, he is the director of player development and data ...

The explosion of popularity in U.S. women’s sports has led Major League Baseball to an obvious conclusion: It’s time to invest in softball so that it can eventually reap the financial rewards. Unlike ...