The John Lewis Partnership today (4 November) unveiled its 2025 Christmas advert titled Where Love Lives, centred around singer Alison Limerick’s 1990s hit re-recorded by producer Labrinth.
Having partnered with global online retailer Shein’s Xcelerator programme, Nitin Passi - founder of womenswear label Missguided and Sumwon Studios - tells Drapers about how he is building the brands ...
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