Explore how and why innovators of products and services can struggle to describe breakthrough ideas when language and ...

Career Development - This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn ...

Marketing Management - Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover 5 ways to boost event engagement and the AI-powered tools that allow event marketers to measure and act on buyer ...

Catch up on select AI news and developments from the past week or so: OpenAI launches app store inside ChatGPT, challenging Apple and Google. OpenAI unveiled a built-in app ecosystem for ChatGPT, ...

If I had to come up with the three most important areas of marketing, they'd probably be the three Ps: positioning, presentation, and panache. Yes, I love alliteration, but that's not the reason—it's ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

Artificial intelligence gives CMOs a unique, career-changing opportunity to increase their strategic value and impact on business. But CMOs must act now to take marketing results to the next level.

When we began building Netflix in 1997, most people thought we were nuts. DVD players had just started selling in the US in March, and by October we started executing our billion-dollar business plan ...

Turn Press Releases into a modern Answer Engine strategy. How to use AEO and press releases to get AI to favorably feature ...