The core of the campaign involved billboards that were physically torn and slashed in a dramatic, evocative manner.

Ashish Limaye, CEO & Founder of Craving Digital, speaks to Outdoor Asia about how technology is amplifying OOH’s creative ...

Executed by Walk The Talk, KFC launched a bold, multi-city Out-of-Home (OOH) campaign, the ‘Great KFC Feastival,’ that ...

The UAE fitness chain GymNation literally puts muscle into its outdoor advertising with a one-tonne stunt promoting a new Strongman fitness class.

IKEA Al-Futtaim has launched a clever and relatable Out-of-Home (OOH) campaign across the MENA region, including a ...

This Karnataka Rajyotsava, Continental Malgudi took its celebration beyond cafés and kitchens—right onto Bengaluru’s streets.

Challenging big-budget beer advertising, Brewlander's OOH takeover features AI prompts printed directly on the ads, asking ...

The installation features a gigantic, melting cheeseburger where the bright yellow cheese has dripped down and formed the ...

Broadsign APAC, shares his insights on how automation can help OOH media owners move beyond manual processes, focus on growth, and strengthen business relationships.

The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.

A new report from Allied Market Research confirms the continued strength and evolution of the Out-of-Home (OOH) sector, projecting significant global expansion over the next decade.

Part of the brand’s ongoing “#SocialOffSocials” initiative, the campaign aims to inspire genuine human interaction in an ...