Apple has gone official with the Apple TV rebranding, dropping the Plus from the title and releasing a new short video ...

Apple has shared a new intro sound and video that will accompany things you watch on the newly-renamed Apple TV streaming service. Apple rebranded Apple TV Plus to just Apple TV last month, and the ...

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the ...

Vince Gilligan and Rhea Seehorn take us inside their new Apple TV sci-fi series Pluribus, set during a uniquely chipper ...

The Apple TV rebranding is officially official. What was first slipped in covertly in a press release for F1: The Movie has ...

This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be what plays in the beginning of Apple TV movies and TV shows going forward. Apple ...

In October, Apple confirmed that it was rebranding its streaming service Apple TV+ to simply Apple TV, dropping t ...