Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Logitech delivers strong growth with rising premium demand, China momentum, and expanding margins from its B2B shift. Find out why LOGI stock is a buy.

Get key takeaways from Logitech's Q2 2026 earnings: strong growth, new product launches, & cost discipline—plus outlook on gaming & B2B.

B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to ...

Advertising has always been an influencer industry. Athletes, musicians, actors have all been the faces and voices of endless ...

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

Profound’s AI visibility data will be integrated into my.G2 dashboards, providing insights into when & how product categories ...

Movora, a global leader in veterinary medical technology and orthopedic solutions, and Sellars, a manufacturer of absorbent materials, are finalists for Mid-Market B2B Ecommerce Manufacturer of the ...

Japanese sanitaryware major Lixil, owner of Grohe and American Standard, aims for 15-20% growth in India by tapping into tier ...

Saudi Arabia-based fintech Stream has raised $4 million in seed funding led by Outliers VC, with participation from BYLD ...

Newest WSO2 Identity Server and Asgardeo IDaaS versions speed the deployment of secure AI Agents via new agentic IAM features, expand AI capabilities that improve IAM developers’ experience, and exten ...