Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

AI personas open the door to smarter marketing, stronger customer relationships and faster innovation across the franchise ...

Salesforce Inc. (NYSE:CRM) is one of the best stocks to buy according to Citadel LLC. October 15 was an important day for the ...

CRM leaders can't scale AI impact until frontline users trust it. Here's how to shift from skepticism to success.

As health systems face financial pressures and tighter budgets, they are also operating in a business environment where ...

He extended his gratitude to HCSTSI and its President, Saleem Memon, for providing a strong platform that brings together a ...

Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, and Hybrid Interaction, the iGaming CRM and Gamification agency ...

Check out this case study from Perfect Pitch, where they executed a targeted ABM program while achieving ROI and sustainable ...

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track in-progress deals, and identify additional sales opportunities.  Salesforce ...

PRESSADVANTAGE – Blue Interactive Agency, an established leader in digital marketing innovation, is establishing a new standard for performance-driven marketing through artificial intelligence.

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

Salesforce Marketing Cloud’s Loyalty Management provides the scalable foundation for earning and redeeming loyalty across every touchpoint. Airship powers the mobile-first customer experience, ...