Canva is introducing new digital marketing and video-editing tools, built around what the company is calling a “world-first” ...

System1 has introduced Test Your Ad Competitive Edge, an open creative effectiveness database of more than 100,000 ads that ...

As two key radio ad facets, creativity and emotional connection, become more important to audiences than ever before, a recent Advertiser Perceptions survey reveals a significant gap between ...

The red trucks are back – and so is the algorithm behind them. For the second year in a row, Coca-Cola’s “Holidays Are Coming ...

Prathap Suthan, Chief Creative Officer & Managing Partner at Bang In The Middle, discusses how creative processes are ...

Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

Cannes Lions has named Anheuser-Busch InBev (AB InBev) as creative marketer of the year for the second year running. The brewing giant becomes first brand owner in history to be given the award two ...

Despite recent shortcomings with the Covid-19 pandemic and the massive hit the music and entertainment industry faced, concerts have been one of the largest crowd pullers. Before Covid, statistics ...

Manulife Philippines, the local arm of leading international financial services provider Manulife, won the Most Creative ...