In an interview with Merca2.0, Google Ads' global vice president shared the platform's vision for the future on its 25th ...

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

Google's AI lie detection promises 75-79% accuracy but raises privacy concerns and bias risks that could impact jobs, loans, ...

Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for ...

At the annual Google Marketing Livestream, Google announced several new features and broader rollouts of existing tools for advertisers. We’ve broken the big announcements into six main themes: a ...

At Skift Global Forum East, Abu Dhabi and Google revealed how AI, creator-led content, and long-term vision are transforming ...

INCREASING RANK: Incorrect information is not only a ranking killer, but it can also steer potential customers away from a business. September 10, 2020 Ask Google anything and it will provide an ...

He will serve as executive vp, worldwide digital marketing at the studio. By Rebecca Ford Warner Bros. Pictures has hired former Google marketing executive Andrew Hotz as executive vp, worldwide ...

Nearly a year ago, Google launched a new mobile application called Google Primer, offering startups mini-marketing lessons aimed at helping users get up to speed on Google-specific subjects like ...