Google wants 'AI mode' on Search to be as personal as possible, and it'll soon tap into services like Gmail or Drive to know ...

Alphabet's CEO Sundar Pichai hints at a new strategy shift towards AI-driven search, as transformative as universal search in ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady ...

Here are a few tips and tricks for when you're looking for that perfect rewatch for movie night. As obvious as it is, it's ...

Instead, you need authenticity, clarity, and openness. You may remember this, if you are old enough: In 2002, search engine ...

Paid click growth, or the change in the number of clicks on Google's advertisements, will be an increasingly important metric as artificial intelligence disrupts traditional search, according to Bank ...

New SPLX research exposes “AI-targeted cloaking,” a simple hack that poisons ChatGPT’s reality and fuels misinformation.

After losing share to the likes of Perplexity, ChatGPT, and Grok, the OG search giant is, perhaps surprisingly, regaining ...

A new study shows AI search engines rely on less popular domains, expanding web diversity and challenging traditional SEO ...