In October, Apple confirmed that it was rebranding its streaming service Apple TV+ to simply Apple TV, dropping t ...

Finneas talks the assignment to do his shortest piece of music ever — the few seconds of sound that will precede every Apple TV program from now on.

Dropping the plus symbol was promised to come with a vibrant new brand identity. The first sign of this new identity appears in iOS 26.1, which updates the Apple TV app icon to include a splash of ...

He joined The Verge in 2019 after nearly two years at Techmeme. Hans Zimmer created an extended version of Netflix’s “ta-dum” sound for theaters Prepare your ears for Wikipedia’s ‘sound of all human ...