Ahrefs' Brand Radar data shows that brand mentions are important for being cited in AI search and are the new off-page SEO.

Nia Long is entering her next era — and it’s glowing. The legendary actress has been named Estée Lauder’s first North American Brand Ambassador, pairing timeless beauty with modern confidence. Nia ...

Want a watch strap that’s as comfortable as fabric, as light as rubber, as strong as a metal bracelet, and as tactile as a Milanese mesh? Any watch fan looking to tick all of the above boxes would ...

Amid a challenging retail climate and a luxury slowdown that’s seen sales dwindle across many of fashion’s flagship brands, labels have invested heavily in communicating quality and underlining that ...

YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time. YouTube today introduced a new Brand Pulse report that gives ...

Earlier this year, Apple finally launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. However, now nearly five months later, CarPlay Ultra is ...

In hindsight, the telltale signs of trouble were piling up: the Zoom calls where the owner kept his camera off; the angry pushback from his brother when investors asked for invoices to back up their ...

AI is changing the digital landscape as we know it. An industry that used to run on Google’s 10 blue links is now rapidly transitioning to digital experiences based on personalized prompts and direct ...

An asset manager controlled by a unit of Jefferies Financial Group Inc. sank nearly a quarter of its $3 billion trade finance portfolio into receivables tied to auto parts supplier First Brands Group ...

I hate to be the bearer of bad news, but you’re not getting your clicks back. Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, ...