AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an ...
It won’t fail because the protocol is bad, but because you’ve been sold on the dream of a universal API for ad tech – and that’s what you’re budgeting for.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap ...
My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an ...
Our industry has done a terrible job rewarding publishers for aligning their supply to quality and outcomes vs. short-term ...
Alphabet felt the painful comeuppance of years of antitrust penalties, publisher enmity and customer blowback as it reported ...
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