As part of The Drum Awards Festival’s Digital Experience jury, Betts explores how AI is reshaping creativity, measurement and ...

For John Lewis, the measure of success remains both emotional and enduring. “Christmas hasn’t started until the John Lewis ad ...

John Lewis has today unveiled its much-anticipated Christmas ad, ‘Where Love Lives.’ The spot is built on the insight that ...

For Boots, a character-led Christmas campaign was a no-brainer this year and, with Puss in Boots, it’s one that fits ...

The Economist tops the list. As a brand known for copy that requires a cognitive leap, this 2005 work from AMV BBDO has the ...

Adidas and Havas Middle East made waves in 2021 with ‘Underwater Billboard’, a world-first activation promoting the brand’s ...

The work, produced with Grand Visual, earned awards at Cannes Lions, Clio and D&AD for its inventive use of technology in ...

BBH London and Tesco marked the festival of Ramadan in a sensitive and effective manner in 2022, showing how brands can honor community. Digital ads only showed food on a plate at times Muslim ...

Ogilvy France helped IBM to serve the public, proving its utility to users. In 2013, it demonstrated how design thinking can enhance daily life. If only more brands took this approach.

The campaign earned multiple Grand Prix at Cannes Lions, D&AD and the Effies for its craft and moral clarity. ‘The Truth Is Worth It’ became a benchmark for purpose-led creativity, proving that ...

After her first investor call at the helm of WPP, Mark Ritson asks whether Cindy Rose’s brutally honest assessment of WPP’s struggles showed leadership – or a lack of strategy. Before I start, a ...

‘It’s Rude Not to Stare’ reframed staring not as rudeness, but as recognition and admiration for elite athletes. While many point to Channel 4’s Superhuman’s 2012 as a game-changer, it was the ...